Unfortunately, many who know the name have a negative association with it, and only know it as something to be avoided. From the perception side, Microsoft has managed to earn Windows 8 wide-reaching name recognition, an important goal for any consumer brand. The problems with Windows 8 are many, in both perception and execution, so it's understandable that Microsoft would like a reroll on its grand experiment. And finally, if you've been holding off on a new PC purchase hoping Windows 8 gets "fixed" to your satisfaction, this isn't going to turn you into a fan, but Windows 8 has already the default on nearly every new PC for the past year, so you're only delaying the inevitable. If you have a legacy Windows 7 system and haven't taken the Windows 8 plunge yet, there's still no reason to. If you're looking for the executive summary, it's this: Current Windows 8 users should grab this free (for current Windows 8 users, $119 if you don't already have Windows 8), and useful, update without delay.
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